Kenyans on X (formerly Twitter) have recently taken to social media to mock President William Ruto over his frequent project launches, sparking a humorous meme trend under the hashtag #Rutolaunchedit. The trend has quickly gained traction as citizens share their thoughts on the seemingly excessive number of projects being inaugurated by the President, some of which they believe do not warrant such grand attention.
The catalyst for this online satire was the recent launch of a posho mill, a project that many Kenyans felt was too insignificant to merit a formal ceremony by the head of state. This event led to a flood of memes and sarcastic posts, with users sharing exaggerated images of mundane activities being “launched” by the President. For example, some have posted pictures of avocados and latrines being inaugurated, while others humorously suggested that launching maize is the ultimate symbol of happiness for the hustler nation.
The trend underscores a growing sentiment among Kenyans that the government might be more focused on optics than on addressing more pressing national issues. While some see the humor in the situation, others use the trend to criticize what they perceive as misplaced priorities, arguing that the President’s time and resources could be better spent on substantial developments that directly impact citizens’ lives.
Despite the light-hearted nature of the memes, the #Rutolaunchedit trend reflects a deeper conversation about the expectations of leadership and the effectiveness of government initiatives. As the trend continues to spread, it serves as a reminder that Kenyans are not just passive observers of their leadership but are actively engaging and questioning the actions of those in power, using humor as a tool for social commentary.
